Perimeter Technologies

Partner Since: September 2024

Market Place: Amazon

Website: https://perimetertechnologies.com/

Seller Category: Underground Dog Fences

CHALLENGE

Perimeter Technologies, which acquired Extreme Dog Fence, quickly found success in the marketplace, but also inherited a disorganized catalog and an advertising strategy without clear direction.

Duplicate Listings: Multiple versions of the same products created confusion for both customers and Amazon’s algorithm.

Inconsistent Variations: Product variations were grouped incorrectly, combining items that didn’t belong together.

Operational Complexity: The brand needed support aligning warehouse operations with both FBM and FBA fulfillment strategies to streamline efficiency and maintain consistency.

SOLUTION

To streamline their catalog, build an FBA strategy aligned with inventory levels and sales performance, and optimize advertising efforts to maximize return on spend.

Catalog Clean-Up:
Organized and optimized product listings by creating proper variations for like items, deactivating inactive or low-traffic listings, and developing new listings where opportunities for growth were identified.

3PL Support:
Provided end-to-end fulfillment solutions, including FBM and FBA coordination, warehousing and storage management, and streamlined shipping operations, ensuring efficient order flow and consistent customer satisfaction.

FBA Management:
Help monitor stock levels, forecast demand, and determine when and how much inventory to send to Amazon fulfillment centers.

Improved Catalog Performance: Streamlined listings led to higher search visibility, reduced customer confusion, and stronger Buy Box consistency.

Operational Efficiency: Optimized FBA and FBM processes improved inventory flow, reduced storage costs, and minimized order delays.